Author

Mauricio Dulce

Frontend Developer | React, TypeScript, Next.js, Inertia.js | Headless CMS Integration | CraftCMS, Statamic, WordPress, ExpressionEngine, Laravel Development | Shopify Development | HubSpot Integration | Docker for Development Optimization

dulce.dev

About

With extensive experience in building modern, scalable web applications and websites, I specialize in Laravel, Statamic, CraftCMS, ExpressionEngine, and other advanced content management systems, with a strong focus on headless architectures.

I create intuitive, user-centric interfaces, delivering clean and effective solutions. My expertise spans technical SEO, accessibility, and web performance, collaborating closely with cross-functional teams to meet both technical and business goals.

I contribute to every stage of project development—from business analysis and prototyping to MVP creation and delivering fully functional products, ensuring top-tier user experience, flexibility, and adherence to best practices in headless CMS integrations.

Key Skills

  • HTML
    98%
  • CSS
    94%
  • Git
    90%
  • Sass
    89%
  • Tailwind
    85%
  • TypeScript
    83%
  • JavaScript
    82%
  • React
    80%
  • Statamic
    75%
  • CraftCMS
    72%
  • Martech & Automation Tools
    70%
  • Node.js
    70%
  • Next.js
    65%
  • Laravel
    62%
  • Livewire
    60%
  • Docker
    58%
  • Alpine.js
    55%
  • GraphQL
    50%
  • APIs (REST/GraphQL)
    50%
  • ExpressionEngine
    42%
  • WordPress
    35%
  • Figma
    32%

Work Experience

May 2025 – Present

Frontend Engineer

Maqqie

  • Developed and maintained marketing website for leading Dutch HR tech platform. Implemented WCAG 2.x accessibility standards with keyboard navigation and semantic HTML. Built reusable Livewire components and micro-components for scalable development.
Sep 2024 – May 2025

Senior Web Engineer (Contract)

Thompson & Prince

  • As a Senior Web Engineer at Thompson & Prince, I am responsible for designing, developing, and maintaining robust and scalable web applications. Working remotely as a freelance contractor, I lead the development of complex web solutions using Laravel, JavaScript (React, Next.js), and modern front-end technologies. My role includes collaborating with cross-functional teams to ensure the smooth integration of front-end and back-end systems, optimizing performance, and providing technical solutions that align with business goals.
  • - Lead the development and optimization of web applications using Laravel for the back-end and React/Next.js for the front-end.
  • - Design and implement responsive, user-friendly interfaces with Tailwind CSS and other modern frameworks.
  • - Collaborate closely with designers, product managers, and other engineers to ensure the successful delivery of high-quality solutions.
  • - Apply best practices for code maintainability, performance optimization, and scalability.
  • - Use Docker to ensure consistent development environments and streamline deployment processes.
  • - Contribute to architectural decisions, provide mentorship to junior engineers, and oversee the technical direction of projects.
  • - Participate in the full software development lifecycle, from planning to execution, ensuring timely delivery of features and enhancements.
  • - Implement technical SEO strategies, including optimizing website performance (e.g., speed, Core Web Vitals), enhancing site crawlability, optimizing structured data, and improving overall site indexing for better search engine ranking.
  • - Design and optimize user flows to enhance the user experience and ensure smooth navigation throughout applications.
2012 - Present

Design Engineer and Martech

Freelance

  • - Designed and developed functional user interfaces.
  • - Contributed to project planning and technical analysis.
  • - Created prototypes and MVPs for scalable product development.
  • - Implemented integrated tech and marketing solutions.
  • - Improved visibility through SEO and performance enhancements.
2022 - 2024

Design Engineer and Martech

Pickled Agency

  • - Combined innovative design with process flows and automation implementation.
  • - Led design projects focused on creating efficient and attractive flows.
  • - Developed technological strategies to automate marketing processes and improve efficiency.
  • - Created workflows that optimize customer acquisition and retention.
  • - Continuously improved user experience through well-defined flows and automated processes.
  • - Managed WordPress e-commerce sites and implemented flows and strategies with Klaviyo.
  • - Implemented and managed automated marketing campaigns with ActiveCampaign.
  • - Developed and maintained custom WordPress plugins.
  • - Created custom WordPress themes from scratch.
  • - Maintained and improved the performance of WordPress sites.
2023

Javascript Engineer

Greenhouse

  • - Contributed to web development using JavaScript in various projects.
  • - Solved technical challenges and developed effective technical solutions.
2020 - 2022

WordPress Developer

DËBRAIN

  • - Developed custom WordPress themes and plugins.
  • - Maintained and improved the performance of WordPress sites.
  • - Implemented and managed automated marketing campaigns with ActiveCampaign.
  • - Managed WordPress e-commerce sites and implemented flows and strategies with Klaviyo.
2021

Product Marketing Engineer

becoming with Lielens

  • - Worked on strategic projects using React, EC2, and S3.
  • - Created and managed automated marketing campaigns with Salesforce.
  • - Designed and implemented solutions to improve user experience.
  • - Aligned marketing strategies with technical implementation to support business growth.
2019 - 2020

Design Engineer

Uhura Digital GmbH

  • - Developed efficient and functional user interfaces.
  • - Participated in project planning and analysis.
  • - Created prototypes and MVPs designed to scale into final products.
  • - Implemented integrated technological and marketing solutions.
  • - Addressed technical SEO, optimized performance, and improved audience visibility.
2018 - 2019

JavaScript Developer

Shackleton

  • - Developed and maintained web applications using JavaScript.
  • - Designed and implemented features to enhance usability and performance.
  • - Built dynamic user interfaces with React, improving overall efficiency.
2017 - 2018

Front-End Developer

Babel

  • - Developed and maintained web applications using JavaScript.
  • - Designed and implemented responsive and user-friendly web applications.
  • - Leveraged React to build efficient and dynamic user interfaces, enhancing overall usability.
2015 - 2018

Principal Marketing Technologist

Sancho BBDO

  • - Developed efficient, functional user interfaces to enhance user engagement.
  • - Contributed to project planning and analysis, ensuring alignment with business goals.
  • - Created prototypes and MVPs that were extendable to final product delivery.
  • - Implemented innovative technological and marketing solutions to optimize performance.
  • - Addressed technical SEO issues, improving website visibility and user reach.
  • - Developed and executed marketing strategies utilizing platforms like WordPress and ActiveCampaign to streamline operations.
  • - Integrated cutting-edge technologies and tools into marketing campaigns, focusing on user experience and business growth.
  • - Led asset planning, defining key metrics and establishing user flows aligned with campaign objectives.
  • - Spearheaded inbound marketing campaigns from design to execution, using ActiveCampaign and WordPress for lead nurturing.
  • - Crafted targeted inbound campaigns using data-driven insights and user behavior analysis.
  • - Optimized data flow and campaign performance by integrating platforms like Eloqua, Salesforce, and HubSpot.
2010 - 2014

UI Developer

Zemoga Inc

  • - Developed efficient and functional user interfaces.
  • - Ensured design consistency and quality in collaborative projects.
2010

UI Developer

Studiocom

  • - Developed efficient and functional user interfaces for high-profile brands such as Coca-Cola and Mattel.
  • - Worked on projects like the Barbie dress-up game and Facebook contests for Kleenex.
  • - Ensured design consistency and quality in collaborative projects with cross-functional teams.
2007 - 2010

UI Developer

Gattaca Weblab S.A.S.

  • - Transitioned from designer to frontend developer, contributing to the full design and development process.
  • - Learned the fundamentals of ASP and .NET, focusing on interface development and integration.
  • - Developed efficient and functional user interfaces, ensuring a seamless user experience.
  • - Ensured design consistency and quality while collaborating with design and development teams.

Education

2014 - 2015

JavaScript Development

General Assembly

  • - Completed an in-depth career program focused on JavaScript development, with hands-on projects and real-world applications.
  • - Gained proficiency in core JavaScript concepts, including DOM manipulation, event handling, and asynchronous programming.
  • - Developed a strong foundation in JavaScript frameworks and libraries, preparing for professional-level development.
2012 - 2015

Industrial Designer, Scenography

Universidad de Los Andes

  • - Specialized in industrial design with a focus on scenography and 3D modeling.
  • - Developed skills in visual storytelling through design and animation.
  • - Worked extensively with 3D modeling and animation projects, which sparked an interest in more dynamic, real-time creative work.
  • - Transitioned to web development, a field I had been passionate about since the age of 16, to combine creativity with technology in a more interactive environment.

Highlighted Projects

2023

Daruma Platform Optimization

Laravel-based Project

  • Improved performance and modernized the interface of an existing Laravel platform, enhancing usability and speed.
2022

Traceup

Custom WordPress Site

  • Built a fully customized WordPress site using Twig as the template engine; addressed high-performance requirements under tight deadlines.
2020

Strategic Marketing Platform Migration

WSE

  • Led the transition from Salesforce to HubSpot, focusing on content verticals, user navigation paths, and tag implementation.
  • Defined and developed information architecture and segmentation strategies to support personalized user experiences and optimized lead conversion.
2018

Pymes Lead Generation

Davivienda

  • Integrated Eloqua with the small business portal to capture qualified leads for the sales team.
2017

Marketing Campaign Optimization

Mercedes-Benz Latam (2017)

  • Implemented ActiveCampaign for marketing automation, achieving a 30% increase in conversion rate.
2011

Speed Strike Game

Colgate – Bárbara Blade Campaign (2011)

  • Developed JavaScript-based mini-games as part of Colgate’s promotional campaign targeting young audiences.
2010

Kleenex Field Trips Campaign

Studiocom

  • Built interactive Facebook contests and landing pages to promote the Kleenex brand via engaging user experiences.
2009

Coke Rewards

Studiocom

  • Created rich-media experiences and frontend components for Coca-Cola’s digital rewards platform.
2008

Mattel Barbie Dress-Up Game

Studiocom

  • Developed an interactive Flash-based game for Mattel, allowing users to dress up Barbie in a campaign targeting young audiences.

Technical Skills

2014 - Present

JavaScript

React, Next.js, Node.js, Express, TypeScript, Webpack, Babel, Jest, Cypress, React Testing Library

  • Developed web applications using JavaScript.
  • Implemented and maintained web applications.
  • Designed and developed web applications using React, improving usability and efficiency.
2010 - Present

WordPress

Custom themes, custom plugins, performance optimization, e-commerce, marketing automation

  • Developed custom WordPress themes and plugins.
  • Maintained and improved the performance of WordPress sites.
  • Implemented and managed automated marketing campaigns with ActiveCampaign.
  • Developed and maintained custom WordPress plugins.
  • Created custom WordPress themes from scratch.
  • Managed WordPress e-commerce sites and implemented flows and strategies with Klaviyo.
2015 - Present

Marketing Automation

ActiveCampaign, Klaviyo, Salesforce, Eloqua, HubSpot

  • Implemented technology marketing strategies leveraging platforms like WordPress and ActiveCampaign to optimize operations and performance.
  • Collaborated on integrating cutting-edge tools and technologies into marketing campaigns, focusing on enhancing user experience and achieving business goals.
  • Led asset planning, including defining metrics and establishing user flows, ensuring alignment with campaign objectives.
  • Spearheaded the implementation of inbound campaigns, from design to execution, utilizing platforms like ActiveCampaign and WordPress to engage and nurture leads effectively.
  • Designed inbound campaigns tailored to target audiences, utilizing data-driven insights and user behavior analysis.
  • Established seamless connections between platforms such as Eloqua, Salesforce, and HubSpot, optimizing data flow and campaign performance across systems.
2007 - Present

UI Development

HTML, CSS, SASS, Tailwind CSS, Bootstrap, Material-UI, Figma, Adobe XD

  • Developed efficient and functional user interfaces.
  • Ensured design consistency and quality in collaborative projects.

Contact

Email
mauricio@dulce.dev
LinkedIn
https://www.linkedin.com/in/mauriciodulce
Github
mauriciodulce